It is easy to use, and there are zero obligations on your part. But, if you would like to find out exactly how much hiring a digital marketing agency would cost you, simply fill out a few details using our free cost comparison tool. Getting support for your business is cheaper than you might think. To limit the risk of under (or over) spending on advertising, we would recommend using a professional digital marketing agency to manage your social media marketing and Instagram advertising for you. This is because more brands are competing on social media for engagement, which in turn bumps up advertisement costs. The cost increases depending on the competitiveness of the industry your business is in, rising to £2.70 per click in some cases. So after as little as one click, your daily ad budget would be spent. However, this won’t be cost effective, as the average Instagram ad costs around £0.80–£1.10 per click. However, many brands decide to work with nano- and micro-influencers who cater to niche audiences and boast the highest engagement rates on the platform.The cost of Instagram ads varies, and in theory you could spend as little as £1 a day to advertise on the platform. Sponsored posts by mega-influencers have a broad reach and can now sum up to thousands of dollars in earned media value. Influencers frequently launch giveaways, offer their followers personalized promo codes, or even take over a company’s Instagram account for a day. What makes influencer marketing on Instagram so appealing is not only the app’s thriving influencer community but also the variety of features these creators can use to promote a business. No other social media platform has boosted the influencer marketing phenomenon as vividly as Instagram, with thousands of brands tapping into the appeal and followings of the app’s most recognizable faces each day. ![]() Undoubtedly, Instagram has taken the concept of tastemakers to a new level. The history of influencer marketing predates social media. This bouquet of marketing opportunities helps explain why over 65 percent of marketers plan to increase Instagram use in the future. They can directly communicate with customers and receive feedback at the click of a button while staying up to date with the latest trends and developments in their respective industries. ![]() By creating a free business account on Instagram, brands can promote themselves via photo and video posts, Stories, Reels, an integrated shopping tab, and other features. While Instagram is arguably no longer as popular among teens as Snapchat or TikTok, brands can still reach millions of young online users and market their brand to tech-savvy audiences who look for shopping inspiration on their social media feeds.Īnother selling point is that Instagram offers a variety of marketing formats, audience insights, targeting, and performance tracking options for companies of all sizes. ![]() Marketers flock to the app primarily because of its large global user base that spans audiences across many generations. As of January 2023, 80 percent of marketing professionals integrated the photo and video sharing app into their digital marketing campaigns. ![]() Instagram is the most popular social media platform used by marketers outside of Facebook.
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